Responsibilities

• Refine and re-invigorate the brand story and its positioning through new product formulations, creative assets, etc.
• Crystallize the brand vision and develop a bold brand-centric strategy that articulates a specific brand voice and positioning in an effort to modernize.
• Oversee teams across multiple functions ensuring effective collaboration in support of flawless orchestration in North America and abroad.
• Ensure clear vision around brand purpose and brand ambition.
• Ensure the integrity of First Aid Beauty’s brand identity across all consumer touchpoints.
• Lead Global Product Development organization. Enable award-winning new product development true to the brand anatomy while ensuring global product compliance.
• Work hand-in-hand with the Director of Creative to ensure in-house creative design studio capable to produce consistent on-equity creative content in all touchpoints
• Understand customer behavior and expectations to anticipate consumer needs and design programs and messaging that resonate and connect authentically.
• Understand the media landscape and think forward for future media models that can enable a competitive advantage for First Aid Beauty.
• Understand the global retail landscape to design marketing and customer acquisition/retention strategies to grow the brand and meet sales and profit targets.

Requirements

• 10+ years’ experience in marketing or brand management with exposure to key cross-functional partners (e.g., finance, operations, legal, HR) and experience across brand fundamentals (media, PR, creative, product development)
• Previous Beauty (preferably skincare), as well as Consumer packaged goods experience required.
• Bachelor's degree in Business, Marketing, Communications, or equivalent is preferred.
• Strong knowledge of global markets and management of global brand programs.
• Demonstrated people leadership experience with proven ability to grow & develop outstanding talent.
• Experience building multi-year strategic plans.
• Proactive and entrepreneurial mindset. Experience across large corporations as well as small businesses is preferred.
• Strong analytical skills with the ability to make data-driven decisions. Solid understanding of market research and data analysis methods.
• Located in Boston (preferred) or NYC with ability for travel 30% annually. In-office requirement of 2-3 days per week at both sites.