Responsibilities

• Owns Annual Strategic Marketing Plan and Budget.
• Develops and Maintains Sales Enablement Toolkit (pitch decks, technical data sheets, and competitive battle cards).
• Leads Brand Identity and Messaging Guidelines.
• Salesforce Strategy to track lead conversion and account growth.
• Oversees, in coordination with Senior Management, short and long-term strategic marketing planning. Updates and monitors the feasibility of strategic plans on an on-going basis.
• Monthly SEO/SEM Performance Audits and Optimization and reports results via dashboard
• Technical Content Production (white papers on mold steels, case studies, and blog posts).
• Paid Search (PPC) and Retargeting Campaign Management.
• Website UI/UX updates to improve the customer experience.
• Researches and analyzes environmental and competitive conditions, customer needs, and market trends. Designs strategies to capitalize on market opportunities and ensures that strategic plans complement market place needs.

• Researches and recommends potential strategic alliances with third-parties and other businesses.
• Formulates the marketing budget. Ensures that marketing activities are cost effective, efficient, and within established budget constraints.
• Leverages current alliances and customer relationships to further expand business development opportunities at all levels.
• Writes proposals and negotiates marketing contracts with third parties.
• Ensures that the CRM and Marketing Cloud systems are fully utilized and that the marketing and sales organization comply with established guidelines and practices.
• Maintains a current knowledge of industry trends, opportunities, channels, products, and competitors to support business development opportunities.
• Develops and manages advertising and public relations programs.
• Recommends and administers sales promotion campaigns, as it relates to oversees trade shows, special offers, training seminars, product launches, and selling incentives.
• In collaboration with the V.P. Sales and Marketing, conducts regular reviews of sales activities and effectiveness. Develops sales contests, promotions, and incentives to increase sales and improve performance on weaker products. Provides recommendations regarding improvements in sales and service delivery, programs, and procedures.
• Completes special projects as assigned.