Responsibilities

• Own pipeline coverage for Sales, building and running the account-based marketing engine that selects, tiers, and warms the accounts Sales most needs to win.
• Partner directly with Sales leadership on MQL definitions, routing, and lead quality, sitting in on sales calls to keep marketing accountable to pipeline that actually converts.
• Set and enforce the bar for content and campaigns that are specific, credible, and convert without ever reading as spam, personally editing high-stakes assets before they ship.
• Build a repeatable campaign process from brief through measurement, sequencing outreach so accounts warm up rather than get blasted, and retiring plays that stop producing pipeline.
• Lead the quarterly and annual planning process, aligning product launches, campaigns, and budget to revenue goals, and keep every launch backed by a go-to-market plan well ahead of ship date.
• Own marketing operations, reporting, and the intent and signal data stack, keeping scoring, routing, and attribution current and turning buying signals into triggered account plays.
• Assess and rebuild the marketing team around the account-based motion, hiring and coaching toward the standard this seat demands.
• Own positioning and competitive narrative for the product portfolio, equipping Sales with battlecards and proof points and feeding market insight back to Product.

Requirements

• 8+ years in B2B marketing with 3+ years of direct hiring, coaching, and performance authority over a marketing team.
• Personal accountability for a marketing-sourced pipeline or revenue target in a prior role, with the ability to speak to the number and the result.
• Has built and run an account-based marketing program end to end, from account selection through measured pipeline outcomes.
• A portfolio of marketing content you personally wrote or edited (ad copy, landing pages, email sequences, or campaign narratives), with results to show for it.
• Hands-on experience with marketing automation (HubSpot or comparable) integrated with Salesforce for scoring, routing, and attribution.
• Experience leading at least two full product go-to-market launches, from positioning and sales enablement through post-launch measurement.
• Preferred: signal/intent data platform experience (6sense, Demandbase, Clearbit); a payments or B2B SaaS background; partner/ISV channel marketing; a marketing, business, or related degree (strong track record substitutes).

Preferred

• signal/intent data platform experience (6sense, Demandbase, Clearbit); a payments or B2B SaaS background; partner/ISV channel marketing; a marketing, business, or related degree (strong track record substitutes)

Benefits

• Health, dental, and vision paid 100% by company for you and your dependents
• 401k with 6% match
• FSA and Dependent Care FSA
• Long-term & short-term disability coverage for you paid 100% by company
• 8 paid company holidays per year
• 2 paid floating holidays per year
• 1 paid volunteer day per year
• Paid Time Off
• Home office equipment stipend
• Annual Learning Stipend