Director, Marketing

Responsibilities

• Lead, coach, and develop a global marketing team while establishing clear roles, decision rights, priorities, operating rhythms, and performance expectations.
• Use customer insight, market intelligence, and competitive analysis to define priority verticals, customer segments, value propositions, portfolio opportunities, and commercial investments.
• Translate growth strategy into integrated campaigns, digital programs, events, content, and sales-enablement initiatives that improve customer engagement, lead generation, conversion, and pipeline growth.
• Partner with Sales and Commercial Operations to strengthen lead management, funnel visibility, performance reporting, and accountability for commercial outcomes.
• Establish standards and scalable processes for accurate, customer-focused technical content, messaging, proof points, and enablement resources.
• Improve marketing effectiveness through disciplined planning, meaningful performance measures, technology adoption, automation, and continuous improvement.
• Work across Product Management, Strategy, Service, Operations, and regional commercial teams to align priorities, represent customer needs, and accelerate execution.
• Evaluate marketing investments and direct resources toward the markets, programs, and customer experiences with the greatest growth potential.
• Build the organization’s strategic marketing, digital, analytical, and commercial capabilities while developing future leaders.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• 10+ years of progressive experience in strategic marketing, product marketing, commercial strategy, demand generation, or related B2B marketing roles.
• Experience leading and developing a multi-disciplinary marketing team with responsibility for strategy and execution.
• Demonstrated success developing and implementing B2B growth strategies that contributed to measurable pipeline, revenue, conversion, or customer outcomes.
• Experience using market analysis, customer insight, competitive intelligence, and business planning to establish priorities and guide investment decisions.
• Experience leading cross-functional or multi-regional initiatives with Sales, Product Management, Strategy, Operations, or other commercial partners.
• Experience marketing complex products, technology, services, or solutions to professional or technical customers.
• Up to 20% international travel

Benefits

• Day 1 Health, dental, vision and 401(k) with company match!
• Professional onboarding and development opportunities
• Career coaching and opportunities to grow across a global organization
• The opportunity to shape a global marketing organization and influence Ott’s growth strategy
• A collaborative environment where Marketing partners closely with Commercial, Product, Strategy, Service, and regional teams
• Meaningful work supporting water monitoring, environmental protection, and the sustainable management of vital resources