Director of Marketing - Oracle
USA (Remote)
Posted 19 hrs ago
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Job Summary
Own and execute Oracle focused marketing strategy and demand programs end to end, aligning with revenue targets and enabling sales.
- Define narrative, messaging, and personas for Oracle campaigns
- Lead GTM launches, demand plays, and funnel optimization with sales leadership
Job Description
Responsibilities
- BU Marketing Strategy & Product Marketing
- Own the annual and quarterly Oracle marketing plan; align spend across paid, events, content, and alliances to BU revenue and pipeline targets.
- Define and maintain the Oracle narrative, messaging hierarchy, positioning, and persona/buyer maps; ensure every campaign and seller-facing asset ladders back to them.
- Translate technical data-domain capabilities (Databricks, Boomi, Informatica, Tableau, Microsoft Fabric, AWS) into buyer-relevant outcomes; maintain competitive intel and battlecards.
- Campaign Strategy & Funnel Mechanics
- Design integrated, multi-touch campaigns spanning audience, offer, channel, and sales plays.
- Partner with the Oracle Commercial Lead on funnel velocity — MQL/SQL/SAL/pipeline/closed-won by source, campaign, and publisher; identify bottlenecks and rally teams to fix them.
- Run a monthly Oracle marketing operating review with the Commercial Lead: pipeline coverage, campaign performance, publisher ROI, forward-look.
- Demand CoE — Campaigns, Sales Collateral & Events
- Partner with Demand Generation to scope, brief, and launch nurture, paid, ABM, webinars, and field programs in HubSpot and Salesforce.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or master’s preferred.
- 4–6+ years of B2B technology marketing in services, consulting, SaaS, or platform ecosystems.
- Oracle-domain expertise aligned to Oracle: direct experience marketing in, to, or with full-stack Oracle MSP covering applications like (Fusion, JDE, EBS, PeopleSoft, EPM) and OCI. Fluency with the buyer, use cases, and competitive landscape is required.
- Product-marketing experience: messaging frameworks, positioning, personas, and launch plans landed with Sales and the field.
- Proven success building integrated demand programs and owning funnel analytics — conversion, velocity, attribution — in partnership with sales leadership.
- Experience with publisher/alliance co-marketing and MDF execution; experience supporting solution launches end-to-end.
- Required hands-on experience with Salesforce (SFDC) for pipeline, campaigns, and closed-loop reporting.
- Required hands-on experience with HubSpot for marketing automation — campaign builds, nurture, lead scoring, and reporting.
- Proven ability to orchestrate shared services and virtual teams across locations and time zones.
Preferred
- MBA or master’s preferred.
Argano
Argano is the world’s first and largest digital services consultancy focused exclusively on enabling high performance across our clients’ business operations, at scale and around the globe. Forged from world-class specialist consultancies with decades of enterprise technology, data, cloud, AI and operations expertise, Argano supports the full transformation agenda through strategy, design, execution, and ongoing managed services. We modernize and optimize core functions across customer engagement and service, revenue management, finance and planning, supply chain, and workforce optimization. Our promise to clients is maximizing their growth, profitability, commercial agility and customer satisfaction, guaranteed.
