Responsibilities

• Marketing Technology & Operations: Own, govern, and continuously optimize the marketing technology ecosystem, including HubSpot, AdRoll, Google Analytics, Google Search Console, Clay, Monday.com, the company website, and the integrations that connect them
• Own, architect, and optimize the marketing components of the HubSpot-Salesforce ecosystem, including lead lifecycle management, scoring, routing, attribution, data hygiene, and closed-loop reporting; partner with Revenue Operations to maintain a shared, trustworthy commercial data model and ensure accurate data flow, lifecycle tracking, and commercial reporting across the funnel
• Establish scalable campaign operations, UTM governance, deliverability standards, consent management, and data-quality controls within a HIPAA-aware healthcare environment
• Evaluate and implement AI-enabled technologies and workflows that improve audience segmentation, personalization, campaign execution, content optimization, SEO/AEO performance, operational efficiency, and overall marketing effectiveness
• Demand Generation & Account-Based Marketing: Develop and execute integrated demand generation strategies that support net-new pipeline creation and active pipeline acceleration across post-acute care segments
• Develop account-based marketing strategies that engage decision-makers, influencers, champions, and multistakeholder buying committees across target accounts and market segments
• Lead paid media, SEO/AEO, lifecycle email, outbound support, and website conversion as an integrated fullfunnel system
• Partner with Product and Segment Marketing to operationalize positioning, content, sales enablement assets, and segment strategies into measurable pipeline generation, pipeline acceleration, and revenue impact
• Partner with Sales Effectiveness and Sales leadership to align campaign execution, lead engagement, pipeline progression, and revenue-generating sales behaviors across the commercial organization
• Continuously test and optimize campaign strategy, audience selection, channel mix, messaging, and conversion paths based on performance data

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field required; equivalent relevant experience may be considered
• 10+ years of experience in demand generation, marketing operations, growth marketing, or related disciplines, including 3+ years in a people-leadership role
• Demonstrated experience leading and developing teams across campaign execution, analytics, project management, and demand generation
• Deep, hands-on expertise with HubSpot and its integration with Salesforce, including experience architecting, rebuilding, or materially scaling a marketing automation environment
• Proven success building account-based marketing programs and integrated demand generation strategies that contribute to measurable pipeline impact
• Experience leading paid media, SEO/AEO, lifecycle email, website conversion, attribution, and full-funnel performance optimization
• Advanced analytical skills with the ability to define metrics, evaluate attribution, interpret pipeline performance, and communicate findings to executive and financial stakeholders
• Experience with Google Analytics (GA4), Google Search Console, AdRoll or comparable paid-media platforms, and data enrichment tools such as Clay
• Demonstrated experience administering a project or work-management platform such as Monday.com
• Strong cross-functional leadership, stakeholder influence, project coordination, communication, and executive presentation skills

Preferred

• Experience in B2B SaaS with a sales-led, considered-purchase motion and multi-stakeholder buying committee
• Experience in healthcare, post-acute care, healthcare technology, HCM, payroll, workforce management, or another regulated environment
• Experience leading delivery of a headless or composable website architecture
• Experience operating within a high-growth or transformational environment