Responsibilities

• Own the North America marketing vision, strategy, and execution for Pikmin Bloom, driving sustainable growth across player acquisition, engagement, retention, and revenue.
• Lead and develop a high-performing regional marketing organization across multiple workstreams, including user acquisition, social/community marketing, partnerships, live events, and campaign execution.
• Translate product and business objectives into integrated operational marketing plans with measurable impact across the North America region.
• Define product positioning, key messaging, and audience strategies informed by player insights, market dynamics, and competitive analysis.
• Lead go-to-market planning and execution for major product initiatives, seasonal campaigns, feature launches, partnerships, and real-world activations.
• Partner closely with Product Management, Game Design, Engineering, Business Development, Operations, Communications, Legal, Analytics, and executive leadership to align marketing strategy with broader business priorities.
• Drive alignment and effective collaboration between North America and Japan-based stakeholders across global marketing initiatives.
• Own and manage the regional marketing budget, including resource allocation, forecasting, ROI analysis, and optimization against business goals.
• Establish performance goals and KPIs across marketing initiatives, including awareness, acquisition, DAU, WAU, retention, engagement, ARPU, and revenue contribution.
• Use data, experimentation, and market insights to evaluate campaign effectiveness and continuously optimize strategies and investments.
• Build strong relationships with external agencies, platform partners, media partners, and IP stakeholders to maximize marketing impact.
• Lead organizational planning, recruiting, coaching, and talent development for the marketing team.
• Foster a collaborative, inclusive, and high-accountability culture that enables teams to execute effectively in a fast-paced global environment.
• Anticipate organizational and operational risks proactively and implement scalable processes to support long-term growth.