Responsibilities

• Own and drive NGPF's integrated marketing and communications strategy across all audiences — teachers, school district and state partners, and donors — ensuring alignment with NGPF’s mission and organizational goals
• Translate organizational priorities into marketing strategy and report on outcomes and tradeoffs
• Make resource allocation decisions across programs, channels, and audiences
• Set the standard for how the marketing function operates and own team performance over time
• Foster a culture of innovation within the marketing function to encourage creative thinking and explore new marketing approaches
• Oversee audience segmentation and positioning strategies to strengthen visibility, relevance, and engagement
• Drive NGPF's digital presence and channel strategy — website, SEO, content, email, social, and organic and paid media — with a strategic focus on audience growth, engagement depth, and stakeholder segmentation
• Align with Partnerships and Development on joint strategy and goals for institutional and funder relationships
• Develop go-to-market strategies for new teacher-facing resources and services in partnership with Curriculum, Professional Development, and Product teams
• Position NGPF as a national thought leader in K-12 personal finance education

Requirements

• 10+ years of progressive experience in marketing and communications, with meaningful time spent in a senior or leadership role
• Demonstrated experience in K-12 product marketing or similar - translating curriculum or educational technology products into compelling messaging for educator and administrator audiences
• Experience managing owned digital channels (website, social media, email newsletters) with a strategic orientation toward audience growth and engagement
• Strong marketing analytics proficiency — able to build and own a measurement framework, interpret data, and make prioritization decisions based on outcomes; experience with GA4 or similar platforms required
• Experience managing and developing direct reports
• Demonstrated comfort using AI tools in everyday workflows to increase output quality and efficiency
• Experience operating at both the strategic and executional level in a lean, fast-moving organization
• Proficiency in Mailchimp or equivalent email marketing platforms
• Background in nonprofit or mission-driven organizations preferred

Preferred

Benefits

• health insurance
• 401(k) matching contribution
• 18 paid vacation days (on top of company-wide holidays)
• 12 weeks of paid parental leave
• various additional benefits.

Compensation

• Salary: $150K - $165K

How to apply

• Apply for this role here: https://www.ngpf.org/director-of-marketing/