Director of Marketing

Boston, MA (Remote)

$145K/yr – $175K/yrDirector/Executive7+ years expFull time

Posted 10 days ago

Job Summary

Own and scale the marketing function for a fast growing EOS-based product, owning brand, events, content and growth programs while building the team and tech stack to reach 250,000+ businesses worldwide.

  • Lead strategy, brand, community, events, content, and growth initiatives to drive reach, engagement, and revenue.
  • Develop and coach the marketing team, build the tech stack, and manage budget and success metrics.

Job Description

Responsibilities

  • The first job is brand, community, and events. EOS runs on relationships, and we win when Implementers and the business owners they serve already know us and already trust us.
  • Over time, the job grows. You will help us figure out how to reach the 250,000+ businesses running on EOS worldwide, well beyond our current channels. You'll manage one marketer now, and build the team out as the results justify it.
  • Strategy and brand
  • Set the marketing strategy. Decide what matters, plan around it, and prioritize ruthlessly. Start with the audience, not the org chart, and let customer data steer the plan.
  • Shape the brand. Work with leadership to sharpen the company story, then hold every touchpoint to a high bar. If it has our name on it, it should look and read like we meant it.
  • Community and events (the near term focus)
  • Own events end to end. Conferences, sponsorships, community gatherings. You plan them, you run them, you show up.
  • Build the community. Turn a group of people who already like our product into a group of people who talk about it, unprompted, to their peers.
  • Content and product marketing
  • Run the content calendar. Including The Practice Builder newsletter and podcast. Use modern tools to produce more without letting the quality slip.

Requirements

  • Has 7+ years in marketing, including B2B SaaS
  • Was one of the first marketers somewhere. Either built a function from scratch, or was the right hand to a strong marketing leader at a fast growing startup
  • Built an owned audience (newsletter, podcast, or social) and can point to what it converted to, not just how big it got
  • Has owned an events program and can show the revenue it produced, not just the attendance
  • Is comfortable being a face of the brand. On stage, on camera, on LinkedIn
  • Is broad across marketing, with real depth in at least two of: brand and content, community and events, product marketing
  • Has experience hiring and managing marketers, contractors, and agencies
  • Is fluent in modern tools and AI for content, campaigns, and data, and able to teach a team to use them too
  • Knows scrappy. We're still early, and the org chart won't do the work for you
  • Is genuinely motivated by our story, not just the paycheck

Benefits

  • Real ownership. You’re not inheriting a playbook. You’re helping build one. Marketing at Success.co is yours to help shape.
  • Direct impact. Your work directly affects revenue, and retention. No layers of bureaucracy between you and results.
  • A product people love. Seriously. Our customers send us thank you notes. That makes your job a lot more fun.
  • Remote first culture. We’ve been doing this since day one. Async by default, sync when it matters.
  • Room to grow. As the company scales, this role grows with it.
  • Work with the CEO. Philipp is hands on, cares deeply about customers, and will give you the context and support you need to succeed.
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Director of Marketing

NewsletterJobs.io · Boston, MA · Remote