Director, Marketing – MPS I and ASMD

Responsibilities

• Brand Strategy – ASMD & MPS I Portfolio
• Own the U.S. brand strategy for Xenpozyme and Aldurazyme, ensuring each brand maintains compelling, differentiated, and commercially sound strategic positioning
• Develop and maintain the strategic framework for the ASMD and MPS I portfolio, including portfolio prioritization, lifecycle management, and competitive response strategies
• Ensure brand strategies are grounded in data, customer insights, competitive intelligence, and clinical data, addressing the full patient journey
• Anticipate market dynamics and proactively evolve brand positioning to reflect the evolving ASMD and MPS I treatment landscapes
• Digital-First Brand Campaign & Messaging
• Own the brand campaign and messaging platform for ASMD and MPS I, ensuring compelling, differentiated, and compliant brand narratives for both HCP and patient audiences
• Lead the development and evolution core messaging, visual identity, and campaign architecture for Xenpozyme and Aldurazyme
• Drive the transition to a no-agency, fully in-house digital marketing model, building internal digital production capabilities, establishing in-house content creation workflows, and architecting a digital-first campaign infrastructure
• Ensure campaign and messaging alignment across all digital channels and tactics, leveraging internal teams to execute with speed and precision

Requirements

• Bachelor's degree required; MBA or advanced degree strongly preferred
• Demonstrated ability to lead, coach, and develop direct reports in a fast-paced, complex environment
• Experience managing multiple brands or indications simultaneously preferred
• Strong track record of leading brand planning processes and developing brand campaign strategies
• Strong analytics
• Proven ability to partner effectively with Global brand teams across geographies and functions
• Excellent cross-functional collaboration, communication, and executive presentation skills

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.