Responsibilities

• Work with the Casino Director of Finance to maximize the return on marketing-budgeted funds.
• Work as a part of the Executive Management Team to create and execute organizational initiatives.
• Develop marketing plans.
• Establish marketing goals and strategies aligned with overall business objectives.
• Oversee Branding, Advertising, Promotions, Player Development, and Graphics/Media departments including, but not limited to Bus Program, Star Club, Entertainment, Database.
• Address and rectify audit findings related to the Marketing Department.
• Develop annual marketing strategic plan and budget forecast.
• Evaluate promotions and special events promptly.
• Conduct market research to segment customer base effectively.
• Prepare monthly marketing reports for the Gaming Division.

Requirements

• Bachelor’s degree in marketing, Business Administration, Hospitality & Tourism, or related field required.
• Five (5) years of operational experience in gaming preferred, demonstrating extensive knowledge in Branding, Advertising, Promotions, Player Development, and Graphic Content Management.
• Three (3) years of management experience is required, or directorial marketing level experience is preferred, including development of standard operating procedures, budget monitoring, and staff supervision.
• Experience as a Director of Casino Marketing preferred, preferably in a casino with at least 800 gaming machines.
• Ability to organize, prioritize, and implement duties efficiently, multitask, and handle pressure professionally.
• Strong analytical and decision-making skills in managing the Marketing Department.
• Compliance with federal, state, and tribal regulatory guidelines.
• Valid Wisconsin driver’s license and reliable transportation required.
• Ability to obtain and maintain a Mohican Nation Gaming License.
• Successful completion of Criminal Investigation Background Check (CIB) and pre-employment drug screening

Preferred

• or directorial marketing level experience is preferred, including development of standard operating procedures, budget monitoring, and staff supervision.