Responsibilities

• Develop and implement portfolio-wide marketing strategies to drive traffic, occupancy, and brand awareness
• Oversee campaign planning including digital advertising, SEO/SEM, ILS optimization, email, and social media
• Ensure consistent brand standards across all properties and marketing channels
• Analyze market trends, competitor positioning, and customer insights to inform strategy
• Oversee property marketing platforms, including websites, listings, and reputation management
• Optimize performance across ILS platforms and digital channels
• Partner with vendors and internal teams to improve lead generation and conversion performance
• Ensure accuracy and consistency of property data across all systems
• Serve as the primary owner and subject matter expert for RealPage systems, including Knock, CRM, and OneSite
• Oversee system configuration, workflow optimization, and ongoing enhancements to support leasing and marketing efforts

Requirements

• Bachelor’s degree in marketing, business, or related field
• 7–10+ years of marketing experience, with at least 3–5 years in multifamily housing
• Proven experience managing digital marketing strategies and platforms
• Strong understanding of CRM systems and marketing technology
• Experience training and supporting distributed teams
• Data-driven mindset with strong analytical skills
• Excellent communication and leadership abilities
• Experience with platforms such as RealPage, Knock CRM, Yardi, or Entrata

Preferred

• B ackground in portfolio-level marketing strategy
• Familiarity with reputation management and online leasing tools