Director, Marketing

North Wales, PA (Hybrid)

$191K/yr – $300K/yrDirector/Executive10+ years expFull time

Posted 9 days ago

Job Summary

Own the US HCP strategy and omnichannel engagement, expanding PrEP adoption across target provider segments, and translate insights into actionable commercial plans.

  • Lead development of HCP strategy, messaging, and congress planning.
  • Drive education programs, scientific engagement, and data-informed optimization.

Job Description

Responsibilities

  • Lead development of the U.S. HCP strategy, including segmentation, targeting, positioning, messaging, customer journeys, and omnichannel engagement.
  • Expand PrEP engagement among both existing prescribers and new provider segments, including OB/GYN, Community Health Centers, Sexual Health Clinics, Urgent Care, and Pharmacists where appropriate.
  • Identify barriers and opportunities across the provider journey to increase PrEP recommendation, initiation, and persistence.
  • Translate customer insights, trends, market research, and analytics into actionable commercial strategies.
  • Lead the commercial scientific engagement strategy in partnership with Medical Affairs.
  • Translate emerging clinical evidence, guidelines, and real-world data into relevant HCP education and engagement strategies.
  • Oversee development of disease-state education, peer-to-peer initiatives, speaker programs, and educational resources that improve provider confidence and capability.
  • Support identification of evidence-generation opportunities and customer learning priorities.
  • Ensure scientific and educational strategies are aligned with evolving HIV prevention practices and customer needs.
  • Lead commercial strategy and planning for major HIV, infectious disease, preventive medicine, and specialty congresses.

Requirements

  • Bachelor's degree required. Masters/MBA equivalent preferred.
  • 10+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience. 5+ years of HCP marketing, scientific engagement, medical education, or commercial strategy experience.
  • Demonstrated success developing HCP & KOL strategy and driving provider behavior change. Experience leading congress planning, scientific engagement, or medical education initiatives.
  • Strong cross-functional leadership and stakeholder management skills.
  • Product launch leadership.
  • Demonstrated people management, including building and motivating high performing teams.
  • An inclusive and action-oriented leadership approach, with a strong willingness to think outside the box.
  • Familiarity with pharmaceutical regulatory, legal, compliance, and promotional review requirements.
  • Ability to operate effectively in a high-visibility, fast-paced environment with changing priorities.
  • Proven ability to identify opportunities, remove barriers, and deliver outcomes with limited oversight.

Preferred

  • HIV, PrEP, Infectious Disease, Vaccine, or Public Health experience.
  • Experience working closely with Medical Affairs and Evidence Generation teams.
  • Experience developing HCP strategies that support multicultural populations and advance health fairness.
  • Expertise in omnichannel marketing, customer experience design, and analytics-driven decision making.
  • Experience leading in an agile marketing model.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Salaries

Posted range

$191K/yr – $300K/yr

Taken straight from the job posting.

See all Merck salaries

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127
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Director, Marketing

Merck · North Wales, PA · Hybrid