Responsibilities

• Lead the strategy and day-to-day execution of marketing across the Chesapeake Baysox, Aberdeen IronBirds, and Frederick Keys
• Manage website content strategy and updates across all three teams, ensuring consistent branding, timely promotions, and an optimized user experience
• Oversee Marketing use of CRM platforms (e.g., HubSpot) across all three teams, including email marketing, newsletters, lead capture forms, automation workflows, and database segmentation
• Develop, execute, and report on email and digital marketing campaigns to drive ticket sales, merchandise revenue, and fan engagement
• Direct media planning, buying, and performance tracking across the portfolio while providing actionable insights to optimize campaign effectiveness
• Analyze marketing metrics, consumer insights, and fan data to refine strategies and improve campaign performance
• Partner with ticket sales, sponsorship, and community relations teams to develop integrated campaigns that maximize attendance, increase brand awareness, and deepen fan engagement
• Collaborate with the Director of Sales for Attain Sports to drive integrated campaigns that support ticket sales and overall brand growth across all three teams
• Manage marketing budgets and provide regular reporting to senior leadership on ROI, campaign performance, and key business objectives
• Lead merchandise strategy and retail operations across all three teams, including inventory management, product selection, pricing, and sales performance

Requirements

• Bachelor's degree in Marketing, Business, Sports Management, or a related field required; Master's degree strongly preferred
• Minimum of 7+ years of experience in marketing, merchandise management, or related roles, preferably within professional sports or live entertainment
• Proven ability to manage multiple projects and priorities in a deadline-driven environment
• Strong leadership and communication skills with the ability to motivate teams and foster collaborative partnerships
• Experience managing budgets and analyzing financial and marketing data to support strategic decision-making
• Proficiency with CRM systems (HubSpot experience a plus), digital marketing platforms, and retail or inventory management software
• Ability to work a flexible schedule including nights, weekends, and holidays during games and events
• Proactive self-starter with excellent problem-solving skills and strong attention to detail

Preferred

• Master\'s degree strongly preferred
• HubSpot experience a plus

Benefits

• Competitive health, dental, and vision coverage, HSA and FSA accounts, life and disability insurance, fertility and family planning benefits, and employee assistance and discount programs
• 11 paid federal holidays and flexible unlimited time off (UTO)
• Generous 401(k) matching with immediate vesting
• Flexible career paths – our career tracks provide advancement, mobility, and flexibility as you continue to grow with us
• A healthy environment where we value unique experiences, and care about everything that makes you, you.