Responsibilities

• Own overall P&L accountability for all marketing routes and programs — every dollar spent is accountable to MQL and revenue outcomes.
• Set strategy and allocate budget across all routes; hold route owners to their MQL commitments with consistent rigor.
• Manage and develop the marketing team; hold every role accountable to its MQL and revenue number.
• Report to the CCO weekly on pipeline contribution, MQL velocity, and channel performance.
• Operate within the company’s EOS framework, including Rock ownership, L10 participation, and quarterly performance management.
• Own content strategy — brand voice, messaging hierarchy, and content standards across all channels.
• Drive the MP1 Solutions brand across all market-facing surfaces, owning positioning, visual identity, and brand standards that scale with the business.
• Build and execute a multi-channel thought leadership program that moves the market from unawareness to demand — across earned media, content, digital, and events.
• Lead competitive intelligence and market analysis to continuously sharpen MP1’s position, anticipate category entrants, and defend the leadership claim.
• Own GTM strategy — define go-to-market motion, launch sequencing, and channel activation for all new products and segments.

Requirements

• 7+ years of B2B marketing experience, with a minimum of 3 years in brand, product marketing, or go-to-market leadership roles
• Demonstrated experience building or repositioning a B2B brand, including category-creation or category-redefinition work
• Proven track record launching products and services that delivered measurable pipeline and revenue outcomes
• Direct experience building sales enablement programs and partnering closely with sales leadership
• Strong P&L mindset — comfortable owning a marketing budget and being held accountable to MQL and revenue targets
• Exceptional written and verbal communication skills, with demonstrated ability to translate complex subject matter into clear, compelling narratives
• Experience leading and developing marketing professionals in a player-coach capacity
• Familiarity with EOS/Traction operating framework preferred
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred

Preferred

• Experience marketing to non-acute healthcare operators (dental, physician practice, long-term care, DSO/MSO)
• Prior experience in a category-creation effort — authoring category definitions, building proof architecture, and leading market education programs
• Direct experience building and scaling a sales enablement function from the ground up
• Demonstrated experience integrating AI-enabled workflows into marketing operations, with a high appetite to push the boundaries of what’s possible
• Healthcare compliance, medical waste, or regulated-industry marketing background

Benefits

• Comprehensive health, dental, and vision coverage
• Opportunity to build and scale the marketing function, with direct influence on strategy, positioning, and growth outcomes
• High-visibility role with direct access to executive leadership and cross-functional decision-making
• A collaborative, results-driven environment with minimal bureaucracy—where your impact on pipeline and revenue is immediate and measurable