Own Marriotts marketing measurement program, turning advanced analytics into strategic bets for senior leaders by building scalable frameworks, driving causal inference, and mentoring a high-performing analytics team.

• Growth/Measurement: Define enterprise KPIs and measurement standards that align with marketing goals across channels.
• Execution & Storytelling: Translate complex results into concise narratives and executive-ready recommendations.
• Team Leadership: Lead analysts, pilot new tools and methodologies, and stay ahead of industry best practices.