Director Marketing - MassMutual Center (MGM Springfield)

Responsibilities

• Develop the strategy and vision of the annual advertising, sponsorship sales, and public relations plan and manage all the activities of the Marketing Department to reach budget goals and generate revenue for the facility, including Sponsorship & Group Sales initiatives.
• Execute marketing plans including media buying, advertising material development, and promotions within specific budgetary constraints as laid out in contracts.
• Manage brand presentation in all communication channels to maintain accurate information and presentation of the MassMutual Center and the events taking place within the building.
• Manage all MassMutual Center social & digital media channels, SEM, SEO, website, and email database platforms and maintain all content on owned assets including the website, social media, marquee, and on-property digital screens.
• Manage the overall sponsorship program which includes but is not limited to writing contracts, ensuring agreement details are upheld, creating brand-specific proposals for new opportunities, maintaining relationships with current sponsors, and developing new and strategic partnerships to increase revenue.
• Responsible for public relations, promotions, and publicity for the venue and the events: concerts, sporting events, conventions and shows within the facility, while developing creative marketing campaigns that promote public/community awareness.

Requirements

• Bachelor’s degree in marketing, or related field Required
• 4+ Years of Prior Relevant Experience Marketing and/or Advertising environment Required
• Effectively communicate in English, both oral and written forms. Required
• Previous entertainment marketing experience.
• Previous experience working in marketing analytics.
• Hospitality experience.
• Previous experience with media buying.
• Previous experience with SEM/SEO, Social, Digital, Website Experience.

Benefits

• Prioritize your wellness, access programs crafted to nurture your mental and physical health.
• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
• Park with ease—whether you're on or off shift, it's free!
• From healthcare to financial support and generous time-off options, we’ve got you covered.
• Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.