Director of Marketing

San Francisco, CA (On-site)

$106K/yr – $146K/yrDirector/ExecutiveFull time

Posted 3 hrs ago

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Job Summary

Lead the hotel's marketing strategy and operations, guiding cross-functional collaboration with Sales, Revenue Management, and executive leadership to reach revenue and branding goals while supervising a marketing team and digital/partnership initiatives.

  • Own and implement the hotel marketing plan
  • Collaborate with GM, Sales, and Revenue Management on strategy and promotions

Job Description

Responsibilities

  • Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives.
  • Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.
  • Partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies.
  • Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals.
  • Oversees management of all internal and external communications through digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity.
  • Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs.
  • Articulates campaign performance regularly to General Manager, Sales + Revenue Management leaders and Ownership.
  • Leads a team of marketing professionals to execute strategies.
  • Development of Hotel Marketing Strategy
  • Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities, in consultation with General Manager(s).

Requirements

  • 2-year degree from an accredited university in Business Administration, Sales, or related major; 2 years’ experience in Hospitality Sales, Spa Sales or a comparable professional area
  • 4-year bachelor's degree in Business Administration, Sales, or related major; 1 year experience in Hospitality Sales, Spa Sales or a comparable professional area

Benefits

  • health care benefits
  • flexible spending accounts
  • 401(k) plan
  • accrued paid time off (including sick leave where applicable)
  • life insurance
  • disability coverage
  • other life and work wellness benefits
  • may include incentive compensation
Marriott International logo

Marriott International

4.0 Glassdoor

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~212.2K

Marketing Team

Marketing Team Size
2,015 (1% of company)
Median Career Experience
18 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
11

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