Responsibilities

• Build a property marketing plan (annual, quarterly, monthly) that aligns to revenue, trip frequency, and market-share targets.
• Oversee the strategic management and execution of online and print marketing, public relations, promotions, community relations, giveaways, media, and sponsorships.
• Oversee loyalty program positioning, benefits, and lifecycle communications.
• Lead Player Development (hosts & sales programs).
• Own performance marketing and social content.
• Ensure every promotion follows WV Lottery Commission rules and MIC’s.
• Serve as the company contact with the state gaming commission for approval of marketing efforts.
• Recruit, develop, and retain a high-performing team.
• Other duties as determined by the GM and VP of Marketing.

Requirements

• Minimum of 5-7 years of relevant and progressive Marketing work experience required.
• Skilled communicator able to respond to complaints, de-escalate an emotionally charged situation, and maintain guests' goodwill and respect.
• Ability to manage multiple projects with concurrent deadlines and competing priorities.
• Ability to work a flexible schedule, including working nights, weekends, and holidays.
• Player Development/Casino management experience preferred.
• Experience with Casino operations in a regional market preferred.
• Bachelor's degree in marketing or related field preferred.
• Must meet West Virginia Lottery Commission licensing requirements.
• Must be 21+ and adhere to responsible-gaming standards.

Preferred

• Player Development/Casino management experience preferred.
• Experience with Casino operations in a regional market preferred.
• Bachelor's degree in marketing or related field preferred.

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts