Director of Marketing at Maple Hospitality Group | Chicago, IL | $125K/yr – $135K/yr

Maple Hospitality Group

Director of Marketing

Chicago, IL (On-site)

$125K/yr – $135K/yrDirector/Executive6+ years expFull time

Posted 4 weeks ago

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Job Summary

Own multi-market enterprise marketing with direct revenue ownership, cross-functional playbooks, and a clear path from brand to bookings across venues and events.

Own enterprise strategy and multi-market growth with revenue-linked marketing investments and private events revenue.
Build scalable systems for pipeline visibility, outbound BD, and cross-functional KPI alignment with Finance and Ops.
Lead brand positioning and the CRM/tech stack to tie marketing to bookings and lifetime guest value.

Job Description

Responsibilities

Enterprise Commercial Strategy: Develop and lead the enterprise marketing and commercial growth strategy across all concepts and markets
Enterprise Commercial Strategy: Align marketing investment directly to revenue outcomes including covers growth, private event sales, membership initiatives, and guest retention
Enterprise Commercial Strategy: Partner with executive leadership to support new restaurant openings and market expansion strategies
Enterprise Commercial Strategy: Establish enterprise demand generation frameworks that integrate digital marketing, partnerships, local store marketing, and outbound sales activation
Enterprise Commercial Strategy: Support and oversee ad buys, SEO, PR and other third party marketing services
Enterprise Commercial Strategy: Collaborate with Finance to ensure disciplined management of the marketing P&L, ROI performance, and customer acquisition cost optimization
Sales Enablement & Revenue Partnership: Provide strategic oversight of private events and partnership sales performance across all markets, ensuring alignment with brand positioning and revenue goals
Sales Enablement & Revenue Partnership: Build commercial playbooks that support local teams in driving outbound business development, corporate partnerships, and community-driven revenue opportunities
Sales Enablement & Revenue Partnership: Partner with Operations and Events leadership to develop scalable systems, reporting structures, and tools that strengthen pipeline visibility and conversion performance
Sales Enablement & Revenue Partnership: Establish enterprise revenue KPIs linking marketing performance to bookings, covers, repeat visitation, and lifetime guest value

Requirements

12+ years of progressive leadership experience in marketing, commercial strategy, or growth leadership within hospitality, luxury consumer, or multi-unit consumer brands
Bachelor’s degree in marketing, Communications, Public Relations or related discipline
6-10 years of experience in restaurant marketing with demonstrated success, preferably in restaurant or hospitality sector
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and media activities
Bold executive leader who has the vision & drive to try new approaches based on a combination of data, experience and instincts
Proven experience developing, inspiring, and activating teams to deliver best in class marketing messaging against key audiences
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
Commitment to working with shared leadership and in cross-functional teams
Professional, reliable, enthusiastic, self-reliant, self-motivated, and demonstrated ability to work well under pressure with all groups while addressing people courageously, directly, and candidly
Ability to manage multiple projects at a time, and build strong, highly collaborative relationships

Benefits

Comprehensive benefits including health, dental, vision, paid time off, dining privileges, and wellness programs

Maple Hospitality Group

Our story began in 2015 at 8 W. Maple Street in Chicago where Partners Jim Lasky and Chef Danny Grant set out to redefine the traditional notion of what the most generous hospitality could look like.Since then, we’ve built a family of luxury restaurants including Maple & Ash Chicago, Maple & Ash Scottsdale, and Monarch and Kessaku in Dallas— each their own bold take on what we deliver best; exceptional meals served by a world-class team in a vibrant atmosphere; all made with love.At Maple Hospitality Group, we aim to present experiences that can be imitated, but never duplicated. We pride ourselves on being playful, but have created a sincere brand of hospitality that is uniquely ours, and second to none.We make our mark in a major way, but with the most deliberate of intentions. Like the dishes that make their way out of our kitchen and onto the table, our recipe for success is crafted by carefully preparing every detail of each project we create, from conception to completion.

Founded in 2015

Chicago, Illinois, USA

82 employees (9 in marketing)

www.maplehospitality.com