Responsibilities

• Develop and lead the enterprise marketing and commercial growth strategy across all concepts and markets
• Align marketing investment directly to revenue outcomes including covers growth, private event sales, membership initiatives, and guest retention
• Partner with executive leadership to support new restaurant openings and market expansion strategies
• Establish enterprise demand generation frameworks that integrate digital marketing, partnerships, local store marketing, and outbound sales activation
• Support and oversee ad buys, SEO, PR and other third party marketing services
• Collaborate with Finance to ensure disciplined management of the marketing P&L, ROI performance, and customer acquisition cost optimization
• Provide strategic oversight of private events and partnership sales performance across all markets, ensuring alignment with brand positioning and revenue goals
• Build commercial playbooks that support local teams in driving outbound business development, corporate partnerships, and community-driven revenue opportunities
• Partner with Operations and Events leadership to develop scalable systems, reporting structures, and tools that strengthen pipeline visibility and conversion performance
• Establish enterprise revenue KPIs linking marketing performance to bookings, covers, repeat visitation, and lifetime guest value

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations or related discipline.
• 6-10 years of experience in restaurant marketing with demonstrated success, preferably in restaurant or hospitality sector.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and media activities.
• Bold executive leader who has the vision & drive to try new approaches based on a combination of data, experience and instincts.
• Proven experience developing, inspiring, and activating teams to deliver best in class marketing messaging against key audiences.
• Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
• Commitment to working with shared leadership and in cross-functional teams.
• Professional, reliable, enthusiastic, self-reliant, self-motivated, and demonstrated ability to work well under pressure with all groups while addressing people courageously, directly, and candidly.
• Ability to manage multiple projects at a time, and build strong, highly collaborative relationships.
• Thorough knowledge of marketing strategies and tactics, preferably in a restaurant/hospitality environment.

Benefits

• Comprehensive benefits including health, dental, vision, paid time off, dining privileges, and wellness programs