Own end-to-end CNS launch and brand growth by aligning cross-functional teams around launch strategy, HCP and consumer promotion, and payer access, with clear metrics and compliant execution.

• Partner with the US Innovative Medicines (IM) Leadership Team and CNS Portfolio Leader to drive overall brand performance and P&L, including working closely with Marketing, Sales, Market Access, Patient Services, and Operations & Analytics teams to develop key programs and initiatives.
• Develop and implement roadmap to commercialization for launch.
• Manage the launch team focused on commercial strategy and launch execution
• Identify critical success factors for launch and develop relevant plans to drive implementation.
• Build pre-launch and launch strategies for HCP personal and non-personal promotion, Consumer experience promotion, and Medical Education plan for the brand.
• Craft a compelling vision for the brand based on a deep understanding of patient, provider, and caregiver journeys.
• Develop comprehensive pre-launch and launch plans designed to ensure flawless execution
• Lead and develop a team of HCP, Consumer, and Medical Education marketers.
• Own financial management for the brand pre- and post-launch, including forecasting, budget management, stewardship of agency spend, and setting up measurement of results.
• Ensure compliance with all applicable regulations and instill an ethos of doing things the right way throughout the organization.