Responsibilities

• Deliver annual revenue, profit, and share growth goals for the Lance brand portfolio.
• Develop and execute long-term brand and business growth strategies across all retail channels.
• Partner with Integrated Marketing, Innovation, and Insights teams to build strategic growth plans.
• Translate consumer insights into actionable marketing strategies, communication platforms, and business plans.
• Lead portfolio innovation, including product, packaging, and design strategy.
• Develop annual marketing plans that meet or exceed volume, profit, and market share objectives.
• Monitor consumer, category, and competitive trends and adapt strategies accordingly.
• Serve as a key business leader in the Integrated Business Planning (S&OP) process.
• Identify opportunities and risks through forecast and performance analysis.
• Manage the marketing budget and ensure strategic allocation of resources.

Requirements

• Bachelor’s degree required.
• 10+ years of brand management experience within the CPG industry.
• Proven experience developing and executing successful brand growth strategies.
• Strong P&L management and financial acumen.
• Demonstrated leadership experience with the ability to set direction and drive results.
• Strong analytical and problem-solving capabilities.
• Excellent communication, presentation, influence, and negotiation skills.
• Experience leading cross-functional teams and managing complex business initiatives.
• Ability to balance strategic thinking with operational execution.
• Proven coaching, talent development, and people leadership skills.

Nice to Have (Preferred)

• MBA strongly preferred.
• Experience influencing and partnering with key retail customers.
• Experience leading innovation initiatives, including new products and packaging.
• Background developing consumer activation, promotional, shopper marketing, and communication strategies.
• Competitive mindset with a strong drive for results.
• Experience working across multiple business units and stakeholder groups.
• Demonstrated success leading large teams and complex organizational initiatives

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.