Lead KELTEC’s overall marketing strategy in alignment with commercial objectives and company growth priorities.

• Lead KELTEC’s overall marketing strategy in alignment with commercial objectives and company growth priorities.
• Build, organize, and manage a functionally led marketing team across Brand & Communications, Digital Marketing, Channel Marketing, and Product Management.
• Establish clear ownership, roles, priorities, and performance expectations across the marketing organization.
• Partner with the Chief Commercial Officer and other business leaders to ensure marketing strategy supports channel growth, product strategy, customer engagement, and revenue performance.
• Help shape the long-term vision for KELTEC’s marketing capabilities, team structure, and commercial support model.
• Recruit, develop, and lead marketing talent to support KELTEC’s future-state organization.
• Build a high-performance culture focused on accountability, collaboration, growth, and execution.
• Provide coaching, direction, and support to managers and key contributors across the marketing team.
• Assess organizational needs and make recommendations regarding team structure, roles, skillsets, and resource allocation.
• Lead change management as marketing evolves into a more specialized, commercially aligned function.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field required.
• 10+ years of progressive B2B marketing leadership experience.
• Experience in industrial, manufacturing, distribution, or other technical product environments strongly preferred.
• Proven leadership across product marketing, channel marketing, and brand/communications functions.
• Experience managing teams, budgets, planning processes, and cross-functional initiatives.
• Strong understanding of commercial growth drivers, sales support, channel development, and portfolio strategy.
• Excellent communication, leadership, and organizational skills.
• Ability to operate both strategically and tactically in a growing organization.