Director of Marketing

Poway, CA (On-site)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand strategy and cross-functional marketing leadership for Karl Strauss across divisions to grow the portfolio.

  • Own brand stewardship across channels with consistent messaging and execution.
  • Must-have: Minimum 8 years in senior marketing roles with team leadership in CPG or restaurant markets.
  • Standout: Leadership of cross-functional initiatives with Sales and external PR partners.

Job Description

Responsibilities

  • Lead and steward the brand across all channels, ensuring consistency in messaging, positioning, and execution.
  • Define and communicate the company’s marketing vision and annual plans, guiding cross-functional alignment.
  • Partner with Beer Division and Brewpub teams to ensure all campaigns, content, and guest experiences reflect the brand.
  • Oversee product portfolio, pricing, and brand extensions across divisions.
  • Analyze market trends, data, and consumer insights to identify new opportunities.
  • Develop and execute go-to-market strategies in collaboration with Sales.
  • Direct creative strategy, including design, packaging, and marketing collateral.
  • Oversee social, digital, email, PR, and event content to ensure brand consistency.
  • Build, lead, and develop a high-performing marketing team.
  • Manage budget, resources, and project execution from planning through completion.

Requirements

  • Minimum 8 years in senior marketing roles supervising and developing marketing teams in CPG and/or restaurant categories.
  • Bachelor's degree in Marketing or other business related field required.
  • MBA or equivalent work experience is highly preferred.
  • Must work onsite 5 days/week.
  • Our Home Office is in Poway.

Preferred

  • MBA or equivalent work experience is highly preferred.

Benefits

  • Medical, dental, vision, and life insurance
  • 401(k) plan with employer match
  • Rewards & recognition program
  • Accrued vacation time and paid holidays
  • Beer, food, and merchandise discounts
  • Pet insurance discount...and more!
KARL STRAUSS BREWING COMPANY logo

KARL STRAUSS BREWING COMPANY

4.1 Glassdoor

Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene throughout San Diego and beyond with innovative and award-winning releases. They have an ongoing collaboration series with some of the nation’s most well-respected breweries, and are known for launching exciting new brands like their Golden Stout, as well as cult classics like Red Trolley Irish Red. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.

Founded in 1989
San Diego, California, USA
267 employees (17 in marketing)
70% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
28.6K
Traffic Source Mix
Search
60.8%
Direct
29.8%
Referral
5.5%
Social
2.8%
Paid
1.1%

Headcount Trend

Current headcount: ~267

Marketing Team

Marketing Team Size
12 (4% of company)

Funding

Total Funding
$955K
Last Raise
$955K
Series Unknown, 12 years ago

Funding History

  • Oct 2013
    Series Unknown • $955K

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