Responsibilities

• Leads the development and execution of an enterprise marketing intelligence strategy that enables data¿driven institutional decision-making.
• Establishes and governs enterprise marketing KPIs, measurement frameworks, attribution models, and performance standards to demonstrate impact and ROI.
• Develops executive-ready dashboards, reports, and insights that inform strategy, optimize performance, and identify trends, risks, and growth opportunities.
• Analyzes marketing, campaign, and audience data across the digital ecosystem (web, campaigns, search, and social) to improve engagement, conversion, and outcomes.
• Partners with clinical and university marketing leaders to generate insights supporting patient acquisition, service line growth, brand awareness, and student recruitment, using privacy-first data practices.
• Identifies, evaluates, and pilots artificial intelligence and advanced analytics solutions that enhance marketing intelligence, experimentation, and decision-making.
• Collaborates with marketing, digital, IT, and compliance teams to ensure responsible, ethical, and effective use of data and AI.
• Builds and leads a high-performing marketing intelligence team and center of excellence, promoting data literacy through training, tools, and best-practice playbooks.
• Manages Human Resources activities for direct reports in regard to: recruiting and selection; hiring and termination, training, development, mentoring, counseling, performance evaluations, and salary planning.
• Responsible for the design, execution, and effectiveness of a system of internal controls which provides reasonable assurance that operations are effective and efficient, assets are safeguarded, and financial information is reliable and compliant with applicable laws, regulations, policies, and procedures.