Director, Marketing Intelligence & Insights
Columbus, OH (Unknown)
Posted 2 months ago
Job Description
Responsibilities
- Develop and lead a comprehensive marketing intelligence strategy aligned with organizational priorities and growth objectives.
- Integrate consumer insights, market intelligence, brand performance and marketing analytics into a unified framework that supports strategic planning.
- Provide actionable insights and recommendations that inform brand strategy, integrated marketing, digital engagement and service line growth.
- Monitor industry trends, competitive activity and changing consumer behaviors to identify emerging opportunities and risks.
- Develop executive dashboards and performance reporting that connect marketing initiatives to organizational goals.
- This role is a key leader in the MarComm Strategic planning process and will lead our division in the development of long-range and annual metrics.
- Lead the organization's qualitative and quantitative market research initiatives.
- Oversee audience segmentation, audience profiling and journey insights that inform marketing and experience strategies.
- Design and manage Voice of Consumer and stakeholder feedback programs.
- Translate research findings into recommendations that strengthen positioning, messaging and consumer engagement.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Analytics, Public Health or a related field.
- Master's degree preferred.
- Demonstrated expertise in qualitative and quantitative research methodologies, marketing analytics and performance measurement.
- Experience translating complex data into strategic recommendations for senior leaders.
- Proven ability to manage multiple priorities and build collaborative relationships across a complex organization.
- Minimum of 8–10 years of progressively responsible experience in marketing, consumer insights, analytics, research or strategic planning, including experience leading teams.
Preferred
- Experience in healthcare, academic medicine or another complex, consumer-focused organization.
- Experience with brand tracking, segmentation, Voice of Consumer programs and customer journey research.
- Experience with digital analytics platforms, business intelligence tools, CRM systems and marketing technologies.
- Experience using predictive analytics, AI-enabled tools or advanced measurement approaches to generate business insights.
Nationwide Children's Hospital
Nationwide Children’s is one of America's largest pediatric hospitals, an international leader in research and is ranked in all 10 specialties on U.S. News & World Report’s 2025-26 “America’s Best Children’s Hospitals” list. Our staff, comprised of 1,600 medical professionals and over 16,000 employees, provides state-of-the-art pediatric care for 1.8 million patient visits annually. And, according to the Children’s Hospital Association, Nationwide Children's is the #1 provider of pediatric surgery in the country. Our doctors represent every major pediatric sub-specialty. With over 50 locations throughout Ohio, signature programs include heart, cancer, gastroenterology and neonatology care, all of which are internationally recognized. Tim Robinson is CEO of Nationwide Children’s Hospital, which includes the Abigail Wexner Research Institute at Nationwide Children’s Hospital, Nationwide Children’s Hospital Foundation and The Center for Family Safety and Healing at Nationwide Children’s Hospital.As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children’s physicians train the next generation of pediatricians and pediatric specialists. The Abigail Wexner Research Institute at Nationwide Children’s Hospital is one of the Top 10 National Institutes of Health-funded freestanding pediatric research facilities. Nationwide Children’s remains true to the original mission since its founding in 1892 of providing care regardless of a family’s ability to pay. More information is available at NationwideChildrens.org.
Marketing Team
Funding
Funding History
- Mar 2024Grant • $4.1M
- Sep 2023Grant
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