Director, Marketing Innovation and Development – Touchland

Responsibilities

• Identify and develop new product strategies to drive U.S. and international growth. This will include Fragrance extensions, Collaborations, new segment entries, and customer specific innovations.
• Challenging the status quo and accelerating innovation with meaningful trend forward and strategic platforms, working cross-functionally to make them happen.
• Ideation acceleration across the portfolio, determining where to play, right to win, and how to play.
• Adoption of test and learn methodologies including AI technologies with consumer validation testing as well as capital GTM launches.
• Create 3-5 year new product pipelines, working closely with R&D, Touchland brand team and sales strategy.
• Validation of size opportunity and direct influence with five-year strategic plan.
• New product development, working with cross functional teams.
• Anticipate market conditions, track consumption data and monitor trends through social listening while adjusting strategies accordingly.
• Inspire teams to deliver initiatives in support of brand strategy.
• Gain organizational support and senior level buy in for new product initiatives.

Requirements

• Bachelor's Degree required; MBA preferred
• 10+ years of marketing experience (CPG, OTC)
• Expertise across all areas of marketing
• Leading and developing talent
• Global experience is preferred

Preferred

• MBA preferred
• Global experience is preferred

Benefits

• medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave.
• U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date.
• 401k retirement plan (with company match and profit-sharing)
• Discounted Employee Stock Purchase Plan.