Responsibilities

• Lead marketing for HVAC and Controls across the North America region.
• Develop and execute marketing initiatives that generate measurable pipeline and revenue growth and strengthen market positioning.
• Collaborate with sales, local market P&L leaders and Marketing colleagues to create and activate innovative campaigns.
• Plan and activate marketing campaigns through 5 core tactics – paid media, organic, digital events, in-person events and SDRs (inside sales).
• Lead a team of 3-5 direct reports.
• Campaign planning: define audience targeting (ICPs), journeys, campaign briefs, channel mix, and budget allocation; develop strategies and action plans for lead gen campaigns and partner with Demand Gen/Digital team on execution.
• Campaign activation and measurement: execute campaign plans in local markets and across region for HVAC and BAS/controls portfolios; work with Demand Gen team to manage KPI reporting.
• Sales collaboration: ensure alignment between marketing and sales on target accounts, campaigns, and pipeline goals; improve handoffs with clear processes and KPIs.
• Stakeholder management: establish trust with senior stakeholders in P&L and other functions including Marketing leadership and Sales/Commercial organization.
• Team leadership: lead and motivate team to design and activate campaigns; coaching and development; maintain high engagement.

Requirements

• 10+ years of progressive experience across marketing and communications, demand generation/digital marketing, events, and/or marketing operations in B2B.
• Strong stakeholder management capability.
• Hands-on approach to delivering results in a fast-paced, entrepreneurial environment.
• Bachelor’s degree in related field required; Master’s degree a plus (Business, Marketing, Communication, etc.).
• High comfort level “going to gemba” and engaging with customers and colleagues in the field.
• Strong familiarity with lead generation management, sales funnel and CRM/Salesforce.
• Data-driven decision maker with focus on measurable outcomes.
• Exceptional organization and project management skills.
• Experience leading marketing transformation and cross-functional alignment.
• Leadership experience managing a team and agency/vendor relationships.

Preferred

• Experience in commercial HVAC and/or building automation systems (BAS)
• Demonstrated knowledge and experience leveraging AI to drive effective marketing outcomes and operational efficiency.
• Track record of working with field sales to implement sales enablement and marketing programs.
• Familiarity with lean and continuous improvement methodologies (e.g., 80/20, Kaizen).

Benefits

• This role includes a competitive benefits package.