Responsibilities

• Translate business goals into market narratives and lead multi-channel campaigns.
• Lead brand strategy, architecture, and development across touchpoints.
• Oversee campaigns to boost brand awareness, generate sales activity, and organic growth.
• Manage trade show strategy and execution, including planning and lead follow-up.
• Collaborate with sales to develop tools and case studies to deepen relationships.
• Align marketing strategy with corporate development and strategy goals.
• Implement and manage metrics, analytics, and reporting structures to measure success.
• Oversee product launches, promotions, and sales enablement materials.
• Ensure compliance with legal regulations and company policies related to marketing.
• Build and develop a high-performing marketing and communications team.

Requirements

• A bachelor’s degree in marketing, business, or related field is required.
• An MBA is preferred.
• 10+ years of progressive B2B marketing experience, ideally in chemicals, HVAC/R, or industrial manufacturing.
• Demonstrated expertise in developing and executing successful marketing, branding, lead generation and thought leadership strategies.
• Experience collaborating closely with sales, new product and service launches, and senior leadership.
• Proficiency in CRM, SEO, SEM, content marketing, social media, and other digital channels.
• Experience managing multi-channel marketing campaigns and budgets.
• Ability to lead, mentor, and build a high-performing marketing team. Demonstrated ability to lead teams, manage budgets, and drive organizational growth.
• A data-informed mindset and comfort collaborating across marketing, sales, and executive functions.
• Strong analytical skills to analyze marketing data, measure campaign effectiveness, and make data-driven decisions.

Other