Director of Marketing - HIPPO Education (Remote)
USA (Remote)
Posted 5 months ago
Job Description
The Director of Marketing will be responsible for owning the target clinician mindset and driving growth. They will translate the value of our products to an external audience and develop marketing initiatives to support this. They will also need a deep understanding of our products and our core values coupled with a focus on data-driven decision making.
PRINCIPAL DUTIES & REPONSIBILITIES
- Work with the VP of Revenue and cross-functional teams to set our B2B and B2C marketing strategy to brand awareness and growth.
- Own the funnel, mapping the customer journey through to retention and reactivation, and manage marketing automation in support of this.
- Lead our marketing and cross-functional teams to implement growth marketing strategies across organic and paid media.
- Manage and own product positioning and messaging for new and existing courses, including launch communications.
- Lead market research efforts to understand better than anyone else at the company our customers and their needs.
- Create scalable programs and initiatives to build community and connect with our target audience.
- Advance B2B storytelling and sales enablement and manage our partner marketing efforts.
- Track, measure and optimize the performance of our marketing initiatives.
QUALIFICATIONS
Education & Experience: Minimum
- BA/BS degree
- 8 years of experience in Marketing
- Master of MBA - Preferred
- 10 years of experience in Marketing - Preferred
KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES
- + years of experience in a marketing leadership role
- Mastery of digital marketing channels at various stages of the customer journey
- Passion for the industry and our mission
- Desire to drive growth; data-driven and adept at working with numbers
- Experience managing direct reports as well as cross-functional relationships
- Exceptional organizational and project management skills
Perdoceo Education Corporation
Perdoceo’s accredited academic institutions offer a quality postsecondary education primarily online to a diverse student population, along with campus-based and blended learning programs. The Company’s academic institutions – Colorado Technical University (“CTU”) and the American InterContinental University System (“AIUS” or “AIU System”) – provide degree programs from the associate through doctoral level as well as non-degree seeking and professional development programs. Our academic institutions offer students industry-relevant and career-focused academic programs that are designed to meet the educational needs of today’s busy adults. CTU and AIUS continue to show innovation in higher education, advancing personalized learning technologies like their intellipath® learning platform and using data analytics and technology to serve and educate students while enhancing overall learning and academic experiences. Perdoceo is committed to providing quality education that closes the gap between learners who seek to advance their careers and employers needing a qualified workforce.Our nationally-recognized programs combine innovative, award-winning technology with specialized curricula taught by industry professionals. Our programs have been:Ranked among 2019’s Best Online Bachelor’s Programs by U.S. News & World Report for CTURanked among 2019’s Best Online Graduate Computer Information Technology programs by U.S. News & World Report for CTU’s Computer Science and Information TechnologyRanked among 2019’s Best Online Criminal Justice programs by U.S. News & World Report for CTUReceived 2017 Tier One North American MBA School and Top Ten Global Online MBA school rankings for CTUReceived multiple awards for our online learning technologies, including CTU’s 2016 Gold Medal from the IMS Global Learning Consortium for the Virtual Classroom, Eduventures 2016 Innovation Award winner for the CTU Mobile app, and the 2015 Distance Education Innovation Award for intell
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