Responsibilities

• Develop and execute quarterly marketing strategies for an assigned portfolio of communities.
• Manage digital marketing efforts, including agency relationships, advertising budgets, SEO, social media, and paid search.
• Analyze marketing performance and continually optimize campaigns to improve lead generation and reduce resident acquisition costs.
• Design, update, and maintain marketing collateral, brochures, direct mail, signage, advertisements, and other creative assets.
• Coordinate print marketing, direct mail, newspaper inserts, photography, and creative projects.
• Ensure consistent branding across all communities while highlighting each location's unique identity.
• Partner with Executive Directors and Directors of Sales to support occupancy goals and local marketing initiatives.
• Manage marketing vendors, timelines, budgets, and project execution.
• Track key marketing metrics and provide recommendations to improve performance.
• Increase qualified leads, tours, reservations, and move-ins.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field preferred.
• Marketing experience, preferably managing multiple locations or brands.
• Experience with digital marketing, branding, and vendor management.
• Strong creative, organizational, analytical, and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.

Benefits

• Bonus: Up to 15% annual performance bonus
• Benefits: Full Benefit package and 401k match