Responsibilities

• Brand Stewardship & Guest Experience Alignment
• Maintain and elevate the property's brand identity across all guest and operational touchpoints.
• Collaborate with F&B, Spa, Rooms, Events, and Sales teams to ensure brand-aligned storytelling and experience delivery.
• Identify unique elements of the property, destination, and guest experience that strengthen the brand narrative.
• Ensure local marketing materials (collateral, signage, menus, displays) reflect approved brand standards.
• Serve as the on-property steward of the Stay Golden loyalty program, ensuring the experience remains curated, differentiated, and aligned with the brand and destination.
• Commercial Alignment
• Partner with the on-property revenue team to monitor booking trends and opportunity gaps.
• Ensure all on-property activations from seasonal offers to food and beverage events are designed to convert guest interest into leisure room nights and ancillary spend.
• Provide the home office teams with the necessary details and creative briefs to fuel marketing channels.
• Content Capture, Storytelling & Creative Support
• Capture on-property photography and short-form video to support social and content needs.
• Identify story opportunities tied to culinary, wellness, design, events, team members, and local culture.
• Prepare shoot locations and coordinate staff/talent for photography, video, or influencer content needs.
• Host and manage influencers, media, and content creators to ensure productive, brand-aligned visits.
• Maintain a current library of visual and narrative assets for ongoing use by home office teams.
• Local Deployment & Execution
• Deploy home-office generated marketing assets consistently and accurately (emails, social content, QR codes, menus, signage, event promotions, and brand activations).
• Ensure all operational updates impacting marketing (hours, menus, pricing, programming) are accurate and communicated upstream on time.
• Oversee on-property execution for seasonal campaigns, F&B events, spa promotions, guest activations, and brand experiences, and confirm that all marketing deliverables from the home office are implemented within the required timeline.