Drive end-to-end marketing for a high-growth collectibles brand across social, email, and paid channels.

Responsibilities

• You will drive a content output of 5+ pieces per day across our social channels, not by delegating it into existence, but by being hands-on in making it happen. You will own the growth of our social following and treat every post, campaign, and drop as an opportunity to add to it.
• You will actively identify and pursue revenue-driving opportunities across email, social, and paid channels. You will build the marketing infrastructure from the ground up, the systems, processes, and cadences that don\'t exist yet. And you will move fast enough than what most teams of similar size accomplish in two years, we accomplish in six months.
• Own all marketing outcomes, audience growth, revenue performance, content output, and channel effectiveness.
• Drive customer discovery, build campaigns and content that bring new customers to Gamer\'s Choice, and create clear, compelling reasons for collectors and players to sell their inventory to us.
• Generate revenue through the website, identify and execute on opportunities across email, paid media, social, and organic channels that turn our audience into buyers.
• Build our audience, grow our social following to 100K+ on Instagram, TikTok, and YouTube through consistent, high-quality content and community engagement.
• Activate the email list, treat it as a direct revenue channel, not a broadcast tool. Build flows, campaigns, and offers that drive repeat purchases and consistent sales.
• Build hype for the new store launch, own the marketing strategy around our retail launch from awareness to opening day, making it a moment the community shows up for.
• Drive content output, push 5+ pieces of content per day across platforms, hands-on when necessary, while building the systems that make it sustainable.
• Build the marketing infrastructure from scratch, the workflows, tools, processes, and cadences that don\'t exist yet are yours to create.
• Identify and pursue influencer, creator, and partnership opportunities that grow the brand authentically within the TCG community.
• Implement attribution and analytics frameworks so performance is measurable and decisions are data-driven.
• Hire and develop marketing talent as the team and budget grow.
• Audit every existing marketing asset: email list, social accounts, website, and any past campaigns
• Establish a daily content cadence immediately. Begin posting immediately, don\'t wait for perfect conditions
• Set up or clean up the core tools: email platform, social scheduling, analytics
• Identify quick revenue wins in the email list and execute on them fast
• Develop a content system that operates independently to meet content goals
• Email flows live, welcome series, promotional cadence, abandoned cart at a minimum
• Paid media live on at least one channel with early performance data “Retail launch strategy drafted and approved” - Days 31-60; and for Days 61-90: list items included

Requirements

• 6-10 years of experience in digital marketing, with at least 3+ years in a leadership or director-level role.
• Proven success in building and scaling e-commerce marketing strategies across acquisition, retention, and brand.
• Deep fluency in paid media, organic content, email/lifecycle marketing, and analytics.
• Strong grasp of social media trends, short-form video, influencer marketing, and community engagement.
• Experience with marketing and analytics platforms (Meta Ads, Google Ads, Klaviyo, Shopify, Google Analytics, etc.).
• Strong data literacy, comfortable with CAC, ROAS, LTV, churn, and channel attribution.
• Excellent leadership, communication, and cross-functional collaboration skills.

Preferred

• Experience in the collectibles, gaming, or hobby e-commerce industry.
• Track record of successful campaign launches across TikTok, YouTube, and Whatnot.
• Experience hiring and managing a marketing team from the ground up.

Benefits

• Health Insurance
• Dental & Vision Coverage
• Paid time off
• 401k
• Employee Discounts
• Gym Membership Reimbursements