Responsibilities

• Own the relationship between marketing leadership and engineering to derive modeled datasets that can be used cross-functionally to derive insights.
• Translate marketing initiatives into measurable funnel hypotheses and track results against projected lead and pipeline targets.
• Leverage AI and machine learning models to enhance lead scoring, predict funnel conversion rates, and surface high-value audience segments at scale.
• Serve as a trusted advisor for funnel health assessment, lead scoring validation, and demand forecasting processes.
• Develop and manage dashboards and monitoring frameworks that track top-of-funnel metrics including traffic, impressions, lead volume, and campaign reach.
• Evaluate the effectiveness of awareness and demand generation campaigns, providing actionable insights to marketing leadership and business leaders.
• Conduct trend analysis and anomaly detection across funnel stages to proactively identify shifts in lead flow, channel performance, and audience engagement.
• Partner with cross-functional leaders including Marketing, Sales, General Managers (GMs), Accounting, Financial Planning and Analysis, Product, and Operations to assess implications of business strategies related to the marketing funnel.
• Apply AI-driven scenario modeling and predictive analytics to accelerate strategic planning cycles and improve the precision of marketing investment recommendations.
• Deliver clear, data-backed recommendations that align with Avalara’s pipeline growth and customer acquisition goals.

Requirements

• 8+ years of experience in marketing analytics, funnel optimization, business insights, or growth analytics roles.
• Previous experience as a team lead, mentor or Manager.
• Advanced SQL skills (e.g. writing queries, defending and interpreting data), with experience in marketing data modeling and validation, and strong proficiency in dbt (data build tool).
• Proficiency with BI and analytical tools such as Power BI, Tableau, or similar platforms.
• Bachelor’s Degree required; Master’s highly valued.
• Demonstrated expertise in funnel modeling, attribution analysis, and marketing performance measurement.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Excellent communication, storytelling, and presentation skills — able to influence at the executive level.
• Strong business acumen with the ability to connect analytics to operational and strategic outcomes.
• Proven track record of improving marketing funnel visibility and enabling data-driven decision-making.

Preferred

• Experience in a SaaS, B2B, or technology-driven organization.
• Prior exposure to working with or supporting a CMO or marketing leadership team.
• Familiarity with demand generation forecasting, marketing mix modeling, and business case development.
• Experience leading or partnering with marketing operations or growth analytics teams.

Benefits

• Total Rewards
• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.