Director of Marketing | Full-Time | The Paramount Baltimore

Responsibilities

• Develop and implement annual marketing plans to achieve attendance, revenue, and brand objectives.
• Create and execute integrated marketing campaigns for concerts, family shows, conventions, and special events.
• Establish marketing budgets and monitor expenditures to maximize return on investment (ROI).
• Analyze market trends, consumer behavior, and competitive activity to identify growth opportunities.
• Develop audience acquisition and retention strategies that increase ticket sales and market share.
• Oversee traditional and digital advertising campaigns, including television, radio, print, outdoor, streaming, and social media.
• Develop promotional partnerships and cross-promotional opportunities with local businesses and organizations.
• Coordinate event-specific promotions, contests, giveaways, and fan engagement programs.
• Evaluate campaign effectiveness through attendance data, sales reports, and marketing analytics.
• Lead the venue's digital marketing strategy, including website, email marketing, social media platforms, mobile applications, and online advertising.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or related field required.
• Master's degree is preferred.
• 5-7 years of progressive marketing experience.
• Minimum of 4 years in a leadership role within arenas, stadiums, sports, entertainment, live events, hospitality, or related industries is preferred.
• Proven success developing and executing large-scale marketing campaigns.
• Experience managing budgets, agencies, media buys, and marketing analytics.
• Strong understanding of sports and entertainment marketing principles.
• Expertise in digital marketing, social media, CRM platforms, and audience analytics.
• Excellent leadership, organizational, and project management skills.
• Strong written, verbal, and presentation communication abilities.

Preferred

• Master's degree is preferred.
• Minimum of 4 years in a leadership role within arenas, stadiums, sports, entertainment, live events, hospitality, or related industries is preferred.
• Experience with ticketing platforms and event marketing preferred.

Benefits

• Benefits for Full-Time Roles: Health, Dental, and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)