Responsibilities

• Oversees a unified team of Leaders responsible for marketing, loyalty, digital commerce and community affairs.
• Responsible for driving customer loyalty initiatives through marketing with shopper insights and analytics.
• Lead the vision and strategic development of ecommerce/digital shopping.
• Champion of Fresh Thyme brand identity.
• Provide vision and strategic guidance to digital commerce and digital merchandising team.
• Partners with the GVP of Merchandising & Marketing to develop the marketing strategy and communication of this strategy throughout the organization;
• Responsible for the timely development/delivery of high impact, cost effective unified marketing plans and programs, including annual planning and budgeting, to build brand awareness and customer engagement as measured by increased sales and growth in digital platform engagement;
• Leads cross-functional teams in the development of all Retail Marketing initiatives, from planning thru execution and post-analysis;
• Partners with the Creative Team to develop compelling creative while enhancing and extending the brand;
• Builds relationships with media partners to develop elevated branded store experiences;

Requirements

• Passion for retail marketing and delivering exceptional consumer experiences at retail
• Strong promotional management experience
• Proven experience working successfully with senior leadership
• Is a team player with proven experience working effectively across the organization and building high performance teams
• Ability to think strategically, conceptually, creatively while executing flawlessly
• Ability to effectively prioritize and multi-task, while being detail oriented and poised under pressure
• Quantitative ability to manage budgets and analysis
• Proficient in Microsoft Word/Excel/Outlook/PowerPoint
• BA with 8-10 years of brand/retail marketing experience
• Grocery industry preferred

Benefits

• All Fresh Thyme team members enjoy paid parental leave, our 24/7 Employee Assistance Program, and our 401(k) plan with an employer match.