Responsibilities

• Define the vision and narrative for Figma Weave in the AI-native creative space, and carry that story into everything we put into market
• Build brand awareness and love for Weave through bold, memorable, culturally-tuned marketing that creatives are proud to be part of
• Build and run the growth engine that turns attention into users and revenue across the full funnel, measured and accountable dollar for dollar
• Hire and lead a small, senior, high-output marketing team, while drawing on Figma’s scale, channels, and talent
• Set marketing strategy and execute against it directly — moving fast, making bets, and measuring relentlessly
• Partner closely with product, sales, and design teams, and with Figma’s broader marketing organization, to bring focus and ambition to a fast-moving market
• Own and deploy significant marketing budgets, tying every investment and tradeoff to measurable, ROI-positive impact

Requirements

• Experience as an executive marketing leader who has built brand and driven growth at a high-growth software, SaaS, or consumer-tech company
• A track record as both strategist and operator — you set the vision and you personally ship the work
• Strong storytelling and creative instincts, paired with the discipline to tie every investment to measurable impact
• Experience owning and deploying significant marketing budgets, with demonstrated ROI-positive brand awareness
• A deeply data- and performance-driven approach, setting and managing against metrics across brand and full-funnel growth

Preferred

• Experience building and leading teams in fast-moving, ambiguous, category-defining markets
• Genuine energy for creatives, design, and the frontier of AI, with excitement to help define a new category

Benefits

• Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.
• Annual Base Salary Range: $235,000 — $317,000 USD