Responsibilities

• Flawlessly executes strategic marketing campaigns across various channels to drive same store sales and profitability for franchise partners, ensuring tactics are completed in a timely manner.
• Collaborate and implement an annual marketing and promotions calendar.
• Ensure consistent brand messaging and positioning across all marketing materials and channels.
• Collaborate with VP of Marketing to direct ad agency to optimize advertising and media channels to bring in new guests and increase frequency of existing guests.
• Be highly analytical and data-obsessed, leveraging data to inform and optimize marketing strategies, and continuously measure and improve campaign performance.
• Work collaboratively with shared marketing services (partnership marketing, creative, social, digital, local store marketing, and public relations teams) and other cross-functional teams.
• Lead marketing contact with franchise partners to ensure engagement of marketing programs and initiatives.
• Incorporates a “think differently” mentality, challenging past procedures to determine if they are garnering the results needed.
• Provide strong, positive leadership to a high performing team, actively anticipating needs, holding team accountable to deliverables, and identifying and removing potential barriers.
• Oversight of marketing support fund spend ensuring budgets are in line.
• Ensure marketing efforts are compliant with federal and state laws (including nutritional/menu), franchising laws, franchise agreement, and FDD, working with legal regarding any risk mitigation needs.

Requirements

• Required: Bachelor’s Degree
• Required Experience: 7+ Years in Restaurant Marketing, Fast Casual and Burger Experience Preferred
• Multi-Brand Experience Preferred
• Franchise System Experience Required
• Ability to Navigate Multiple Stakeholders and Cross-Functional Departments
• Expertise in Market-Driven Research/Data Analysis to Make Business Decisions
• Attention to Detail, Strong Project Management Skills are Critical to Success in this Role
• Proficiency in Microsoft Word, Excel, Outlook, PowerPoint
• Willing to Travel within the U.S. as Necessary, Less Than 20% Travel
• Candidate must be based out of Southern California preferably in the Greater Los Angeles area.