Responsibilities

• Strategic Marketing Leadership
• Develop, implement and continuously evaluate VNATC's enterprise marketing and external communications strategy in alignment with the organization's strategic plan, mission and growth objectives.
• Develop the annual marketing plan, priorities, calendar, resource requirements and performance measures in partnership with the Senior Director of Sales & Marketing.
• Translate organizational and service-line strategies into integrated marketing plans designed to increase awareness, engagement, referrals, utilization and community visibility.
• Advise senior and service-line leaders regarding market positioning, messaging, target audiences, marketing opportunities and communication strategies.
• Identify emerging marketing opportunities, competitive considerations and community trends that may affect VNATC's market position.
• Establish appropriate marketing priorities across service lines and organizational initiatives to ensure resources are directed toward the highest-value opportunities.
• Ensure marketing strategies balance organizational growth objectives with VNATC's nonprofit mission and community presence.
• Service-Line Growth & Market Development Support
• Partner with Sales and service-line leadership to develop marketing strategies supporting organizational growth, referral development and market penetration.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business or a related field
• Minimum of seven years of progressively responsible experience in marketing, communications, public relations, digital marketing or a related discipline
• Demonstrated experience developing and executing integrated marketing strategies
• Demonstrated experience with brand management, digital marketing, external communications and campaign management
• Experience managing budgets, vendors and multiple concurrent strategic initiatives
• Demonstrated leadership experience, including responsibility for leading associates, teams, projects or significant organizational functions
• Strong experience using data and analytics to evaluate marketing performance and guide decisions

Preferred

• Five or more years of formal people-leadership experience
• Healthcare, home health, hospice, senior services, nonprofit or other mission-driven organizational experience
• Experience supporting multiple service lines or business units
• Experience with media relations and reputation management
• Experience leading marketing strategy within a competitive healthcare or community-services environment

Benefits

• Competitive pay
• Up to 18 paid days off accrued in first year, 6 observed holidays
• Competitive rates and plans for health, dental, and vision insurance
• Employer paid term life insurance
• 403b retirement plan with company match after one year
• Complimentary access to VNA Mobile Health Clinic
• Tuition reimbursement after one year of service
• Free CEU credits
• Immediate Access to Employee Assistance Plan (EAP)
• Several local and national discounts