Communications Director
Somos Un Pueblo Unido
Santa Fe, NM (Hybrid)
In-houseFull-timeDirector/executive
8 hrs ago
Director of Marketing & External Communications, Managing Director
San Francisco, CA (On-site)
$245K/yr – $295K/yrDirector/ExecutiveFull time
Posted 7 weeks ago
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Job Summary
Own bank-wide market positioning and cross-channel demand with a strong focus on B2B alignment, stakeholder storytelling, and coordinated launches.
- Own cross-channel campaigns and ABM programs that tie marketing to launches, growth, and reputation.
- Shape narratives for members, employees, and leadership while maintaining brand consistency across all channels.
- Partner with sales, product, and technology to align roadmaps, events, and digital experiences with business goals.
Job Description
Responsibilities
- Develop and execute integrated marketing strategies across all channels and stakeholder audiences that support Bank objectives and business goals
- Lead narrative positioning and brand storytelling that resonates with members, stakeholders, and employees
- Define marketing and digital roadmaps that align with product launches, member growth, and reputation objectives
- Report on marketing strategy and results to sales, Bank leadership, and Board of Directors
- Build, launch, and drive successful marketing campaigns across digital, email, social, traditional, and emerging channels
- Partnering closely with sales and business leads, develop targeted marketing and product campaigns, utilizing key accounts, ABM, social and other B2B channels
- Lead B2B marketing initiatives and sales enablement programs that equip member-facing teams to succeed
- Manage brand consistency and positioning across the Bank’s channels
- Oversee world-class events and conference experience production that strengthen stakeholder relationships
- Lead digital product team that manages online member portal, corporate website, and company intranet products
Federal Home Loan Bank of San Francisco
FHLBank San Francisco is a member-driven cooperative helping local lenders in Arizona, California, and Nevada create opportunity and change lives for the better. The tools we provide foster homeownership, expand access to quality housing, seed or sustain small businesses, and revitalize whole neighborhoods.
