Director of Marketing and Engagement

Responsibilities

• Lead one of the most influential marketing and engagement functions in UK higher education.
• Lead global brand and recruitment campaigns across the full marketing mix, including digital marketing, social media, search marketing, advertising, email marketing and engagement platforms.
• Play a pivotal role in shaping the University's student recruitment strategy, embedding insight-led decision making, driving marketing effectiveness, and ensuring investment delivers measurable impact.
• Help to deliver the University's CRM programme, ensuring robust campaign measurement, ROI analysis and enhanced marketing performance capabilities.
• Lead the development of a refreshed social and content strategy aligned to the University's evolving brand positioning.
• Lead a multidisciplinary team of around 30 marketing, engagement, social media and content professionals, and manage a budget of approximately £3 million.
• The team works closely with faculties, academic leaders, student recruitment specialists, market insight professionals and communications colleagues to deliver data-informed campaigns that achieve measurable results.

Requirements

• Significant senior leadership experience leading large, multidisciplinary marketing or student recruitment teams.
• Extensive knowledge of marketing strategy, digital marketing, social media and content marketing.
• A proven ability to develop and deliver successful large-scale marketing campaigns that achieve measurable outcomes.
• Excellent stakeholder management skills, with experience influencing senior leaders and building effective partnerships.
• Strong analytical and commercial acumen, with the ability to use data, insight and performance metrics to drive decision-making.

Benefits

• A friendly, diverse, and supportive working environment
• A hybrid working arrangement with the blended approach of home and office working each week
• Generous holiday entitlement of 30 days (or pro rata) plus standard bank holidays and five university closure days including closure between Christmas and New Year.
• We are committed to staff development through the provision of training, continued support, and career progression opportunities
• You will have access to a range of benefits and rewards, including fitness and health facilities, staff discounts, travel schemes and many more. To find out more about what we can offer you, follow the link to our benefits website