Responsibilities

• Develop and execute comprehensive marketing strategies aligned with organizational goals and growth initiatives .Achieve preset new patient branding KPIs
• Partner with senior leadership to identify growth opportunities and support expansion plans.
• Analyze market trends, competitive activity, patient behavior, and demographic data to identify opportunities for increased market share.
• Lead the development of annual and long-range marketing plans that support patient acquisition, retention, and revenue growth.
• Identify and evaluate new service lines, market segments, and partnership opportunities.
• Serve as the steward of the organization's brand strategy, ensuring consistency across all patient-facing and internal communications.
• Develop compelling messaging and value propositions that differentiate the organization within the marketplace.
• Oversee the creation, review, production, and distribution of marketing materials, digital content, and promotional campaigns.
• Strengthen brand awareness and reputation through strategic communications and community engagement initiatives.
• Lead all digital marketing initiatives, including website strategy, search engine optimization (SEO), paid search, social media, email marketing, and online reputation management.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field required; Master’s degree preferred.
• At least seven years of experience in marketing and long-range planning required.
• Excellent verbal and written communication skills.
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite or related software.