Director, Marketing - Electronics Customer Enablement

Rockdale County, GA (Remote)

$136K/yr – $226K/yrDirector/Executive5+ years expFull time

Posted 1 month ago

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Job Summary

Own and shape the customer enablement program for hardware, software, and connected systems to drive adoption, retention, and customer success across the lifecycle.

  • Own end-to-end enablement programs and hands-on experiences that translate technical inputs into practical, use-case driven learning.
  • Scale content, governance, and cross-team alignment with Product, Brand, Support, Sales, and Education to improve adoption and outcomes.

Job Description

Responsibilities

  • Define and lead a customer enablement strategy aligned to product (hardware, software and connected systems), customer, and business priorities
  • Establish a structured adoption journey across the customer lifecycle
  • Transform technical input into “how to” enablement, delivering a core driver of product adoption, retention, and customer success
  • Design and scale role-based customer programs, supporting “show me don’t tell” value realization, and tailored digital and in-person experiences
  • Ensure content and programs are practical, hands-on, and aligned to real-world customer workflows
  • Lead development and lifecycle management of customer enablement content, including: self-service resources, guides; eLearning, video tutorials, and digital content; Instructor-led and hands-on training experiences in collaboration with our Training and Education team; Ensure content is timely (aligned with product releases and updates); role-based and use-case driven
  • Partner for strong alignment across teams, including Brand and Product Marketing; Product Management; Technical Support; Sales; Field Service teams; Training and Education.
  • Establish clear ownership, governance, and collaboration processes
  • Actively seek voice of customer and of partners
  • Define and monitor Key Performance Indicators - KPIs tied to customer outcomes
  • Continuously improve content and programs based on data, feedback, and customer insights.
  • Manage team of Customer Enablement content developers
  • Develop talent and foster a high-performance culture
  • Develop team, systems, and processes to scale customer education

Requirements

  • 5+ years in customer enablement, education or customer success in a management or leadership position, with proven success building and scaling customer programs in technical B2B product environments
  • Experience in lighting controls, building management systems, or related industries is a strong asset; experience with connected systems combining hardware and software is also highly valued.
  • Experience leveraging AI tools to research, generate, map and produce high-quality content efficiently.
  • Leadership in cross-functional, matrixed organizations
  • Proven experience in team management and leadership
  • Travel requirements 1-20%

Nice to have

  • Preferred experience designing and building AI agents.

Benefits

  • Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role.
Acuity Inc. logo

Acuity Inc.

4.0 Glassdoor

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals. Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com.

Atlanta, Georgia, USA
4.5K employees (119 in marketing)
78% recommend to a friend
88% CEO approval

Traffic Signals

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34.8K
Traffic Source Mix
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24.3%
Direct
39.2%
Referral
24.2%
Social
11.5%
Paid
0.6%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
119 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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