Director Marketing, Education

District of Columbia, USA (Hybrid)

$120K/yr – $150K/yrDirector/ExecutiveFull time

Posted 8 days ago

Job Summary

Own marketing demand generation and cross‑functional campaign execution for U.S. News Education, driving demand, lead routing and ROI measurement across campaigns, events, partnerships, and subsidiary collaborations.

Job Description

Responsibilities

  • Establish a marketing structure within U.S. News Education to lead demand generation.
  • Develop, execute, and measure the performance of best-in-class marketing campaigns including email nurture programs.
  • Identify opportunities for thought leadership through:
  • Newsletters
  • Webinars
  • Social media
  • Blogs
  • Develop display advertising for U.S. News education solutions.
  • Sponsorship opportunities for U.S. News education solutions.
  • Lead our events/conference strategy and work closely with sales teams to plan and execute on pre-conference and post-conference marketing.

Requirements

  • Minimum of ten years of similar or related experience in marketing roles inclusive of a minimum of five (5) years of progressive leadership roles in a B2B company.
  • Established relationships with key university executives.
  • Bachelor's degree required in a related field.
  • Excellent communication and presentation skills and the ability to effectively convey ideas to stakeholders.
  • Results-oriented mindset with self-motivation.
  • Strong interpersonal, communication and analytical skills.

Preferred

  • MBA degree
  • Experience working with Zoho

Benefits

  • Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
U.S. News & World Report logo

U.S. News & World Report

3.0 Glassdoor

U.S. News & World Report is a multifaceted digital media company dedicated to helping consumers, business leaders and policy officials make important decisions in their lives. We use world-class data and technology to develop and publish independent reporting, rankings, journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. Our U.S. News Live flagship events highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.We are proud to be one of the first legacy media brands to transform into a purely digital model nearly a dozen years ago. Our diversified business model engages consumers at every point in their decision-making journey and allows our corporate partners to use brand advertising, performance marketing, e-commerce, brand recognition and thought-leadership programs to achieve their business objectives. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. -View our career opportunities at https://www.usnews.com/info/features/employment-Learn more about us and our core values at https://www.usnews.com/about-us-Read our commitment to diversity, equity & inclusion at https://www.usnews.com/about-us/diversity-equity-and-inclusion

Founded in 1933
Washington, District of Columbia, USA
562 employees (263 in marketing)
40% recommend to a friend
22% CEO approval

Salaries

Posted range

$120K/yr – $150K/yr

Taken straight from the job posting.

See all U.S. News & World Report salaries

Marketing Team

Marketing Team Size
247 (44% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
26.1M
Monthly Google Ads Budget
$4.3M
Traffic Source Mix
Search
72.4%
Direct
24.3%
Referral
2.6%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~562

Recent News

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Director Marketing, Education

U.S. News & World Report · District of Columbia, USA · Hybrid