Responsibilities

• Supervise graphic design and social media staff.
• Conduct or facilitate research and conduct applicable tests to collect information that supports decision-making.
• Collaborate with the VP of Enrollment and Marketing in the development and maintenance of a strategic plan for the area, consistent with the Catholic identity and values of Divine Mercy University.
• Provide leadership in direct response/lead generation marketing and conversion process through creative and campaign management.
• Develop and manage the annual marketing budgets by constant evaluation of media channels to optimize performance; perform overall forecasting of advertising spending against lead goals that would support the admissions funnel.
• Collaborate with the leadership team that manages student outreach, campus and admissions operations in implementing strategies for exceptional customer experience.
• Observe and influence media buying in partnership with marketing channel leaders.
• Maintain deep understanding of data road map and multiple systems used across the organization
• Ensures that Marketing team’s responsibilities to meet the operational requirements of the Federal, State and Divine Mercy University’s governing bodies are met in timely manner.
• Oversees other administrative processes to promote efficient and trouble-free function of the department.
• Provide oversight and guidance of marketing and admissions CRM/SIS system in collaboration with the Director of Admissions.
• Manage vendor relations relevant to the marketing effort.