Own Kohler’s digital revenue and shelf health across owned and partner channels, aligning merchandising, PDP, and content to lift revenue and margin.

• Growth & Merchandising: Lead channel assortment, merchandising strategies, and pricing to maximize conversion, differentiation, and profitability across Kohler.com and retail partners.
• Platform & Shelf Optimization: Develop PDP and digital shelf programs to improve conversion, search rank, and content effectiveness across ecosystems (Amazon, Home Depot, Lowe’s, Wayfair, Costco, etc).
• Discovery & AI: Own organic discovery across owned and retailer search and leverage AI-driven features to improve visibility and performance.
• Channel & Content Excellence: Balance brand storytelling with performance through optimized content, promotions, and product visibility.
• Test & Learn: Establish a test-and-learn roadmap for PDPs, content, and user journeys to drive ongoing performance improvements.
• Retail Media Alignment: Partner with Retail Media to align organic and paid keyword strategies and maximize total search impact.
• Brand & Digital Experience: Ensure digital shelf experiences reflect premium Kohler branding while driving measurable performance.
• Cross-Functional Collaboration: Work with UX, Creative, and Product teams to balance aesthetics with conversion optimization.
• Analytics & Accountability: Own digital shelf analytics across discovery, content, conversion, and profitability.
• Flagship Optimization: Optimize Kohler.com as a high-performing flagship for inspiration, personalization, and conversion.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of experience in Digital Marketing, eCommerce, or Channel Marketing, with demonstrated ownership of digital revenue and/or P&L.
• Proven track record of driving eCommerce growth and profitability across owned and retail channels, including expertise in search ecosystems (SEO, retailer search, AI-driven discovery) and digital shelf/PDP performance.
• Experience leading channel-specific merchandising and assortment strategies, managing complex product catalogs, and scaling performance across multiple SKUs and platforms.
• Demonstrated ability to drive performance through data, testing, and cross-functional influence, including building test-and-learn programs and influencing partners without direct ownership (e.g., retail media, pricing).
• Experience operating within major retailer and marketplace ecosystems (e.g., Amazon, Home Depot, Lowe’s), with a strong understanding of platform-specific search, content, and conversion dynamics.
• Experience building or transforming digital commerce capabilities, including scaling content ecosystems, analytics frameworks, or omnichannel operating models.
• Travel to customers, suppliers, trade shows and in-market events as needed, approximately 10%.
• Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Benefits

• We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.