Director of Marketing & Customer Experience

Responsibilities

• Demand generation and target acquisition. Define our ideal customer and target accounts with sales. Build programs that bring in dealers, rental fleets and contractors, and score what comes in.
• Digital experience. Own our websites, dealer and customer portals, social channels, SEO and content end to end, from vendor brief to conversion and analytics.
• CRM and marketing operations. Own pipeline stages, lead definitions, routing, handoff rules, data quality, automation and reporting.
• Sales enablement. Put the tools reps need in one place: application guides, competitive one-pagers, spec and configuration help, and quote-support materials.
• You'll also design the full customer journey, from first search through dealer, order, parts and repurchase.
• Our Sales leadership team keeps quotas, pricing, territories, live deals and rep coaching. Sales is your internal customer, and you're accountable for the quality of the pipeline you hand them.
• How we measure success: - Marketing-sourced and marketing-influenced pipeline - Speed to first contact on inbound leads - Lead-to-opportunity conversion rate - CRM completeness on active accounts - Sales team adoption of the tools you build (actual usage) - Coverage of and engagement with target accounts

Requirements

• 10–15 years in B2B marketing or commercial roles, with at least 5 years owning a full funnel rather than a single channel
• You've owned a website or dealer portal end to end: the brief, the vendor, site structure, conversion and analytics
• You&aposve worked hands-on in a CRM and marketing automation platform such as Salesforce, HubSpot or Dynamics. You can talk stages, service levels, lead scoring, and why salespeople ignore the system
• You&aposve generated pipeline that sales accepted, and you&aposve had the hard conversations about what "qualified" means
• You've marketed through a channel (dealers, distributors, rental houses) or to technical end users (contractors, fleets, municipalities). Construction equipment, attachments, capital equipment, industrial components or heavy aftermarket experience is ideal
• You're as comfortable at a jobsite or dealer counter as you are in a dashboard
• You've managed agencies and contractors, and you still roll up your sleeves. In year one this is a player-coach role.

Preferred

• Account-based marketing aimed at named contractors, dealers and rental fleets
• Sales enablement or CPQ (configure-price-quote) experience
• Working knowledge of ERP systems such as Epicor, JD Edwards or SAP, and how they connect to CRM
• Running trade shows as a lead-generation program, not just a booth
• Paid search and LinkedIn for industrial keywords, SEO for product pages, and application content (couplers, bucket specs, wear parts)

Benefits

• medical, dental and vision coverage, 401(k), paid holidays and PTO, life and disability coverage