Description

The Director of Marketing (CTE) leads the strategy, execution, and performance of marketing efforts that drive awareness, adoption, and growth across Stukent’s CTE product portfolio.

This role connects product value to real-world outcomes, helping teachers understand

how Stukent CTE enables students to learn, simulate, and certify their knowledge in Career & Technical education. 

This position operates as a strategic partner across Sales, Portfolio & Product - owning overall marketing strategy, lead generation, and project execution while building a scalable marketing engine that supports long-term growth.

Stukent CTE has developed proven Playbooks, Products, and People to succeed in CTE. This role is responsible for overseeing the execution of those Playbooks as it relates to marketing. At the same time, as Stukent CTE continues to expand into new CTE Clusters, this role sits at the Leadership table to build out, create, and execute on new parts of those Playbooks.

The ideal candidate is proactive, hard-working, accountable, a self-starter, and an excellent communicator. They care deeply and take responsibility for their work while contributing meaningfully to the success of their team.h. They are driven to improve the teacher experience and are deeply curious, constantly learning, applying insights, and sharing knowledge with others. They are persistent and perceptive, collaborative and kind, detail-oriented and diligent, strategic, and thrive in a collaborative, fast-moving environment. Most importantly, they embrace learning, deliver results, work hard, and have fun along the way.

Typical Job Duties

Strategy & Growth

•  Own and execute the marketing strategy for Stukent’s CTE offerings
•  Partner with Revenue & Portfolio on go-to-market playbooks
•  Drive Pipeline and Revenue through integrated campaigns
•  Establish KPIs and accountability for outcomes
•  Join Revenue & Portfolio to manage CTSO & other Partnership relationships

Demand Generation & Campaign Execution

•  Drive lead generation programs through various channels including Conferences, Email Marketing, Webinars, Social Media, Website Updates, & Sales Enablement
•  Optimize digital marketing efforts
•  Align closely with Sales on pipeline generation
•  Continuously test and improve performance

Positioning, Messaging, & Brand

•  Evolve Stukent’s CTE brand and positioning for each Cluster
•  Translate product capabilities into compelling messaging
•  Ensure consistency across all channels

Customer, Market, & Product Insight

•  Develop deep understanding of CTE teachers and CTE trends
•  Develop deep understanding of Stukent CTE’s products
•  Use insights from both of the above to inform strategy and messaging
•  Identify expansion opportunities

Cross-Functional Leadership

•  Partner with Product, Sales, and Customer Success
•  Ensure alignment between marketing and revenue execution
•  Influence roadmap through market insights

Team Leadership & Scale

•  Build, develop, and lead a high-performing marketing team
•  Establish scalable processes and structure
•  Manage vendors and agencies
•  Foster accountability and continuous improvement

What Success Looks Like

•  Clear, differentiated positioning for Stukent’s CTE offerings
•  Measurable contribution to pipeline and revenue
•  Strong cross-functional alignment
•  Scalable marketing programs
•  Increased brand awareness in CTE and education markets

Requirements

Minimum Qualifications

• 8+ years of marketing experience
• Experience owning go-to-market strategy
• Background in B2E, SaaS, or ed-tech preferred
• Experience with educators or institutions is a plus

Skills & Capabilities

•  Strategic, execution-oriented, & bias for action
•  Strong understanding of modern marketing
•  Data-driven decision-making
•  Excellent communication and storytelling
•  Proven cross-functional leadership and problem-solving skills