Responsibilities

• Own and execute the facility’s census growth strategy, with clear weekly and monthly targets
• Build, maintain, and expand high-producing hospital and managed care referral relationships
• Aggressively manage referral pipelines to maximize conversion rates and speed-to-admission
• Lead and hold the admissions and marketing team accountable to daily follow-up, conversion metrics, and performance standards
• Identify census barriers and implement corrective action plans immediately
• Monitor competitor activity and adjust outreach strategies to protect and grow market share
• Track, analyze, and report census trends, payer mix, referral sources, and ROI

Requirements

• Minimum 2+ years of marketing leadership experience in a Skilled Nursing Facility (SNF)
• Demonstrated success in driving census growth and improving payer mix
• Strong working knowledge of Medicare, Medicaid, and managed care networks
• Proven ability to manage referral pipelines, CRMs, and census reporting
• Confident communicator with strong negotiation and relationship-building skills
• Highly accountable, competitive, and goal-oriented mindset

Preferred

Benefits

• Competitive base salary with aggressive performance-based incentives
• Comprehensive benefits package including health, dental, vision, PTO, and 401(k)
• Supportive regional and corporate leadership focused on growth
• Opportunity to lead a high-impact marketing operation with clear expectations and accountability